CBD Beauty

CBD is taking the beauty world by storm. High Street giants such as Boots, Superdrug and Holland & Barrett already have their own CBD skincare brands in response to increasing consumer demand. Consumers in 2020 are more conscious than ever thanks to the health and wellness trend and the ongoing green revolution, creating a demand for sustainable products that match consumer values. Integrity, honesty and efficacy are the new standards the beauty industry needs to follow to ensure long-term success.